1. Increase your website traffic - use RSS Feeds Keep your customers coming to your website with fresh content. RSS Feeds solves a problem for people who want to keep their website fresh with out the maintenance issues of spending hours updating the site or contracting a webmaster to complete routine updates.
2. Become the expert - start blogging Establish your credibility in your market. Blogging will make it easier for your business to be found by your customers as well as others in the industry. High quality content will cause newspapers, magazines, and other websites to link to your blog. As an expert you may be invited to speak at conferences, workshops and seminars.
3. Track your customers - use Google Analytics Know who your customers are, where they are visiting from and what pages they view on your website. Google Analytics makes it easy to improve your results online. With this information you will write better content, strengthen your marketing initiatives, and turn visitors into customers.
4. Save money on conference calls - use FreeConference.com Reduce or eliminate the expensive of hosting conference calls. When using toll-free numbers the conference organizer will (usually) pay a per minute rate for each participant in the conference. With Free Conference long distance rates are charged to each individual conference participant's by their long distance carrier. Conference calls take place on regular telephone lines and no computer or Internet access is required.
5. Sell your products or services online - use Paypal Increase your revenue while you sleep. Let your customers pay for your products or services online, anytime, anywhere. According to Paypal small-to-medium-sized businesses that use their service get an average sales lift of 14%. There are no monthly fees, set-up fees or cancellation fees; however there are (small) per transaction fees.
By creating specific and measurable goals for your business this year doesn't have to be like previous years. Implementing these free tools today will make 2008 the year you succeed in accomplishing your business resolution.
